Today’s video of the day is Pop Will Eat Itself – "Built For Fun" released in 2025.
Pop Will Eat Itself return in 2025 with Built For Fun, a high-energy single from their new album Delete Everything. Released in October 2025, the track is a wild mix of electro punk and industrial beats. The accompanying video bursts with color and attitude, capturing the band’s rebellious humor. Fans embraced the song long before its release, calling it an instant live favorite.
Delete Everything continues PWEI’s legacy of mixing genres with reckless creativity. The album unites industrial rock, hip-hop, and techno, pushing their sound into modern territory while staying true to their roots. Original members Graham Crabb and Mary Byker share vocal duties, giving the record both grit and charm. Like earlier albums This Is the Day…This Is the Hour…This Is This! and Dos Dedos Mis Amigos, it balances chaos with clever hooks and biting social commentary.
Since forming in the late 1980s, Pop Will Eat Itself have built a reputation for innovation and irony. Known for anthems like “Def.Con.One” and “Wise Up! Sucker,” they’ve always fused pop culture with punk spirit. Built For Fun reflects that same fearless energy—modernized, but unmistakably PWEI. With its electric pulse and tongue-in-cheek lyrics, the song proves the band is still, as ever, built for fun.
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