Today’s video of the day is Normal Bias – "Embody Control" released in 2022.
Normal Bias released “Embody Control” in 2022 as part of their self-titled debut EP, Normal Bias. This four-track release blends elements of EBM, synth-pop, and industrial funk. The duo behind the project—Matt Bias and Chris Normal—bring their roots from TWINS and Multiple Man into a new, sultry fusion of styles. The video for “Embody Control” captures the song’s dark allure. Flickering lights, shadowy movement, and analog textures mirror the track’s hypnotic rhythm. Matt’s vocals echo with Gahan-like intensity, gliding over Chris’s distorted yet danceable beats. Every scene pulses with a seductive energy, drawing the viewer deeper into their world.
Normal Bias describes their sound as “industrial body funk.” That label fits perfectly. The track’s sleek synth lines and pounding bass reflect the duo’s love for vintage electronics and underground club sounds. Yet, there’s a surprising pop sensibility underneath it all. Each note feels intentional. Each beat feels alive. Normal Bias is the duo’s only release so far. However, it establishes a fully realized identity. “Embody Control” stands out with its raw emotion and moody grooves. Still, it fits seamlessly within the EP. Other tracks carry the same sweaty tension, icy coolness, and physical drive.
This collaboration between Atlanta-based Matt Bias (TWINS, DKA Records, 2MR) and Brisbane’s Chris Normal (Multiple Man, Fleisch) feels fresh yet familiar. Their work on Normal Bias brings together global underground scenes. It creates a hybrid sound that nods to the past but pushes into the future. “Embody Control” highlights their ability to merge body music with bold style. The track invites movement. The visuals deepen that invitation. Together, they form a compelling aesthetic—one that promises more to come. Though it’s just one song on a short release, it leaves a lasting impression.
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