Today’s video of the day is Pere Ubu – "Love, Love, Love" released in 1989.
"Love, Love, Love" by Pere Ubu captures the band’s offbeat charm and experimental energy. Released in 1989, the song appears on their seventh studio album Cloudland. Known for its surreal style, the video features children dressed as bugs dancing in open fields—a visual that perfectly mirrors the song’s mix of whimsy and unease. The band described filming outdoors as a refreshing change from the studio, bringing a playful tone to their art-rock edge.
Cloudland marked a new era for Pere Ubu. Produced in part by Stephen Hague, who also worked with New Order and Pet Shop Boys, the album leaned toward a more polished, pop-influenced sound. "Love, Love, Love" stands out as one of the catchiest tracks, yet it keeps the group’s signature eccentricity. Its hypnotic rhythm and anxious lyrics—like “I can’t believe that I can’t believe it”—reflect Pere Ubu’s ability to blend accessibility with the strange.
Formed in Cleveland in the mid-1970s, Pere Ubu built their reputation on innovation and unpredictability. Earlier albums such as The Modern Dance and Dub Housing defined their avant-garde rock style. With Cloudland, they embraced a brighter tone while keeping their experimental core intact. "Love, Love, Love" shows this balance perfectly—bridging their underground roots with a broader audience. Even decades later, the video and song remain a testament to Pere Ubu’s unique ability to find beauty in the bizarre.
Why stop with Pere Ubu’s underground music video? Watch over 5k+ Underground Music videos on YouTube at Stigmata Video Dance Party and have your underground dance party anytime.