Today’s video of the day is Information Society – “Repetition” released in 1988.
Information Society released Information Society in 1988. The album blended synthpop and new wave with electronic beats. It featured their biggest hit, “What’s on Your Mind (Pure Energy).” “Repetition,” a melancholic ballad, stood out for its emotional depth. The song was later released as a single in 1989, peaking at number 76 on the Billboard Hot 100. The music video for “Repetition” matched the song’s somber tone. Filmed in black and white, it depicted the band among ruins and aged objects. This setting reinforced the song’s themes of loss and longing. The video’s stark imagery contrasted with the band’s usual futuristic aesthetic.
Compared to other tracks on Information Society, “Repetition” slowed the tempo. While songs like “Walking Away” and “Over the Sea” featured upbeat synths, this track focused on mood. It showcased the band’s versatility beyond club-friendly hits. Following Information Society, the band continued evolving. Their next album, Hack, experimented with darker tones and industrial influences. Later albums like Peace and Love, Inc. incorporated more techno elements. Despite these changes, their signature electronic sound remained. “Repetition” remains a fan favorite for its introspective lyrics and haunting melody. The video, with its haunting visuals, captures the song’s emotional weight. It stands as a unique moment in the band’s history, showing a different side of their artistry.
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