Today’s video of the day is The Presets – "This Boy’s In Love" released in 2008.
“This Boy’s In Love” by The Presets blends emotion with raw power. Released in 2008, it appears as the second single from their breakthrough album Apocalypso. The track helped cement the Australian duo’s place in the global electronic scene. The Presets—Julian Hamilton and Kim Moyes—formed in Sydney in 2003. Known for their dark synths and driving beats, they gained early attention with their debut album Beams in 2005. However, Apocalypso marked their true rise to fame. It won multiple ARIA Awards and launched several singles, including “My People” and “Talk Like That.”
“This Boy’s In Love” stands out for its haunting vocals and melancholic tone. Unlike the aggressive energy of “My People,” this track reveals the duo’s emotional range. It shows their ability to balance club-ready sounds with introspection. Directed by Danish photographer Casper Balslev, the video captures this tension. Filmed over two days, it shows the band immersed in a grim, dusty atmosphere. Meanwhile, two semi-naked fighters wrestle in white liquid, creating a stark, surreal contrast. The visual metaphor adds a layer of vulnerability and struggle to the song’s themes.
The track fits seamlessly within Apocalypso but also signals growth. It pushed the band toward more mature, complex production. Later albums like Pacifica (2012) and Hi Viz (2018) expanded on this evolution, incorporating wider sonic textures and emotional depth. “This Boy’s In Love” helped define The Presets’ identity. It combined visual artistry with powerful sound design. Even years later, it remains a standout moment in their discography.
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