Today’s video of the day is Apoptygma Berzerk – "Unicorn" released in 2004.
The video for “Unicorn” by Apoptygma Berzerk dropped in 2004. This track appears on their fourth studio album, Harmonizer, released in 2002. The song marked a shift in APOP’s sound. It blends synthpop with trance and rock, highlighting their bold stylistic evolution. Apoptygma Berzerk, also known as APOP or APB, formed in Sarpsborg, Norway, in 1989. The band began with Stephan Groth and Jon Erik Martinsen. Jon left early on and later joined the synthpop act Sweep. Since then, Stephan Groth has led the project through constant reinvention.
“Unicorn” reflects the polished, emotional tone of Harmonizer. That album embraced melody and mainstream appeal while keeping electronic roots. Compared to earlier darker releases like 7 or Welcome to Earth, Harmonizer opened doors to a wider audience. Yet it kept the signature APOP edge. The video for “Unicorn” matches the track’s dreamlike atmosphere. Its visuals blend surreal imagery with performance shots. The mood is melancholic yet uplifting. The video helped push APOP into global playlists and dancefloors. It also showed their flair for combining visuals with sound.
Over the years, Apoptygma Berzerk has released seven studio albums. They’ve also dropped live albums, EPs, and countless remixes. Each release shifts style, keeping fans guessing. From industrial EBM to futurepop, rock, and synthwave, APOP refuses to stay in one lane. Harmonizer stands out for its emotional depth and production quality. “Unicorn” became one of its most iconic tracks. It bridges earlier gothic influences with a more open, anthemic sound. This paved the way for the more guitar-driven You and Me Against the World in 2005. APOP’s music constantly evolves. What stays is the electronic heart and fearless experimentation. “Unicorn” is a perfect example of that. The track shows how the band moves forward without losing its identity. The video captures that spirit with striking imagery and strong emotion.
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