Today’s video of the day is Normal Bias – "Falling Down" released in 2024.
Normal Bias return in 2024 with a hypnotic video for their debut LP’s first single, “Falling Down.” The track appears on Kingdom Come, a full-length follow-up to their earlier Normal Bias EP. The duo—Matt Weiner of TWINS and Chris C of Multiple Man—blend electronic body music with moody synthpop to create something raw, catchy, and unpredictable. “Falling Down” highlights their refined sound. A pulsing EBM bassline drives the song, while Weiner’s vocals hover between seduction and desperation. “Sex, money, what do you want?” he pleads, as Chris C’s sharp synths slice through the beat. The production is lush, but the emotion stays raw. Compared to the EP’s more experimental body-funk, Kingdom Come embraces a poppier, melancholic tone without losing its edge.
The video adds a new layer. Shot in a minimal white space, it loops endlessly as the duo perform in isolation. The imagery echoes the INXS Kick album artwork but strips away color and warmth. The result is hypnotic and disorienting. It captures the emotional gravity of the song—seductive, yet anxious and adrift. Normal Bias formed in the early 2020s, debuting with the Normal Bias EP. That release mixed industrial funk with offbeat rhythms and Cabaret Voltaire-inspired textures. It was playful but gritty. With Kingdom Come, released in October 2024, they expand their palette. The new album builds on their strengths while exploring darker, more polished moods.
“Falling Down” sets the tone for this evolution. It’s danceable, yes—but also haunting. The song showcases the duo’s growing confidence in songwriting and visual direction. It invites the listener into a strange, emotional space. And once inside, it’s hard to leave. The track and video together cement Normal Bias as a force in modern electronic music. They balance retro inspiration with forward-thinking style. With Kingdom Come, they don’t just follow up on their debut—they level up.
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