Today’s video of the day is David Bowie – “Boys Keep Swinging” released in 1979.
Featured on the album Lodger, this track blends elements of glam rock, funk, and new wave. It showcases Bowie‘s ability to challenge societal norms and push musical boundaries. The song was co-written with Brian Eno during the Lodger sessions. To capture a raw sound, Bowie had his band members swap instruments. This unconventional approach led to a fresh, unpolished feel. Adrian Belew’s guitar solo, composed from multiple takes, adds to the track’s distinctive edge. Lyrically, "Boys Keep Swinging" explores themes of gender identity with ironic undertones. Lines like "When you’re a boy, other boys check you out" challenge traditional gender roles. Bowie himself described the song as "full of irony."
The promotional video, directed by David Mallet, further amplifies these themes. In the video, Bowie performs alongside three versions of himself in drag, each representing different female archetypes. This visual presentation parodies hyper-masculinity and blurs gender lines. The video’s provocative nature led to some controversy, with the BBC receiving complaints after its broadcast on Top of the Pops. Upon its release, "Boys Keep Swinging" reached number seven on the UK Singles Chart, marking Bowie’s highest chart placement in two years. However, due to its bold content, RCA Records chose not to release the single in the United States. Lodger, the album housing "Boys Keep Swinging," is often considered the final installment of Bowie’s "Berlin Trilogy," following Low and "Heroes". While the previous albums delved into experimental sounds and instrumental tracks, Lodger leans more towards conventional song structures. However, it maintains the experimental spirit, with "Boys Keep Swinging" exemplifying this blend of accessibility and innovation.
In summary, "Boys Keep Swinging" is a pivotal track in Bowie’s discography. It reflects his fearless exploration of music and identity, solidifying his legacy as a trailblazer in challenging societal norms.
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