Today’s video of the day is Naughty By Nature – “O.P.P.” released in 1991.
Naughty By Nature, originating from East Orange, New Jersey, emerged onto the hip-hop scene in 1986 as “The New Style.” Their evolution from a clean-cut trio to the gritty force behind hits like “O.P.P.” showcases their versatility and longevity in the industry. Released in 1991 as the lead single from their second album, “O.P.P.” swiftly climbed the charts, peaking at No. 6 on the US Billboard Hot 100 and No. 35 on the UK Singles Chart. Directed by Rodd Houston and Marcus Raboy, the music video solidified its status as a cultural phenomenon, popularizing the catchphrase “Down wit’ O.P.P.” Spin magazine hailed “O.P.P.” as one of the greatest singles of the 1990s, noting its influence on subsequent rap artists like Puff Daddy. It’s a standout track in Naughty By Nature’s discography, showcasing their knack for catchy hooks and infectious beats.
This song’s success is not an anomaly; it’s a testament to Naughty By Nature’s consistent ability to resonate with audiences. Their self-titled album, which features “O.P.P.,” is just one piece of their larger body of work, demonstrating their evolution as artists while staying true to their signature sound.
Incorporating elements of East Coast hip-hop with their own unique flair, Naughty By Nature has continued to captivate listeners through multiple albums and collaborations. “O.P.P.” serves as a cornerstone of their legacy, anchoring their place in hip-hop history. From their early days as “The New Style” to their enduring impact on the genre, Naughty By Nature’s journey is as compelling as their music. With “O.P.P.,” they not only solidified their place in the annals of hip-hop but also paved the way for future generations of artists to follow.
Why stop with Naughty By Nature’s underground music video? Watch over 3k+ Underground Music videos on YouTube at Stigmata Video Dance Party and have your underground dance party anytime.