Today’s video of the day is Devo – "What We Do" released in 2010.
Devo’s What We Do captures the band’s signature mix of irony, technology, and social commentary. Released in 2010 on their ninth studio album Something for Everybody, the song revives Devo’s sharp critique of modern culture. Its driving synths, robotic vocals, and repetitive hook—“What we do is what we do”—highlight the repetitive nature of human behavior in a consumer-driven world. The track connects back to Devo’s early themes of de-evolution, showing how little has changed since their groundbreaking late ’70s debut.
The video for What We Do, directed by Gerald Casale, expands that message through an innovative, interactive design. Fans could shift their perspective, watching the band perform in surreal digital settings. This interactive element reflects Devo’s fascination with technology and human control. A non-interactive version was also released on YouTube in April 2011. Both versions mix humor and critique, reminding viewers that even play and progress can feel mechanical.
Something for Everybody marked Devo’s return after a 20-year break from studio albums. It blends classic new wave energy with modern production, bridging their early experimental work like Freedom of Choice and New Traditionalists with a slicker 21st-century sound. What We Do stands as a perfect example of that evolution—satirical, catchy, and unmistakably Devo. The band proved that their message about conformity and technology remains as relevant today as it was in 1980.
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