Today’s video of the day is Love and Rockets – “No Big Deal” released in 1989.
The song “No Big Deal” by Love and Rockets was released in 1989 on their self-titled album, Love and Rockets. This album marked a significant shift in the band’s sound. After the folk-inspired Earth, Sun, Moon, the band returned to a stronger rock approach. However, traces of their psychedelic and gothic roots lingered. Love and Rockets, formed by former Bauhaus members Daniel Ash, David J, and Kevin Haskins, had always embraced change. Their previous albums explored various styles, but Love and Rockets leaned into a more straightforward rock sound. “No Big Deal” is a perfect example of this evolution. The song showcases the band’s ability to fuse their earlier gothic influences with a more accessible rock vibe.
The Love and Rockets album also features their biggest hit, “So Alive,” which reached number 3 on the Billboard Hot 100. This success made the album their best-selling release, particularly in the United States and Canada. The album’s success was a testament to the band’s versatility and willingness to explore new musical territories. After the release, the band embarked on a worldwide tour. However, instead of capitalizing on the momentum with a new album, the members pursued solo careers. This decision reflected the individual creative paths that Daniel Ash and David J had started to follow during the making of Love and Rockets.
In 2002, the album was remastered and expanded, offering fans a glimpse into the band’s experimental side. The reissue included b-sides and tracks from the unreleased Swing! project, highlighting the band’s eclectic range. “No Big Deal” may not have reached the commercial heights of “So Alive,” but it remains a crucial part of the band’s catalog. The song, like the album it belongs to, captures a moment of transformation for Love and Rockets, bridging their past and future musical endeavors.
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