Today’s video of the day is the Revolting Cocks – "38" released in 1988.
Revolting Cocks unleashed “38” at a time when industrial music thrived on excess and shock. The band formed in Chicago during the mid-1980s. Al Jourgensen led the project alongside Paul Barker and Chris Connelly. Members also connected to Ministry and other Wax Trax! acts. As a result, the group embraced provocation, humor, and raw energy. The video for “38,” released in 1988, captures that spirit. It reflects a band that mocked rock excess while pushing industrial music forward.
“38” appears on Live! You Goddamned Son of a Bitch. The album documents a performance at Cabaret Metro in Chicago from September 1987. However, Jourgensen later revealed the audio was re-recorded at Trax studio. Despite that, the release keeps a chaotic live feel. The video mirrors this intensity. It shows sweat, volume, and confrontation. Short riffs collide with pounding rhythms. Therefore, the song feels aggressive and celebratory at once.
Within the Revolting Cocks catalog, “38” bridges eras. It follows their debut Big Sexy Land, which leaned heavily on satire and sleaze. At the same time, it points toward the tighter attack of Beers, Steers + Queers. The live album also stands apart from later studio polish. Instead, it highlights the band’s raw chemistry. Consequently, “38” works as a snapshot of the group in full stride. It proves the Revolting Cocks thrived on noise, attitude, and controlled chaos.
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