Today’s video of the day is Blackbook – "I Am Not A Robot" released in 2025.
Blackbook returns in 2025 with a powerful new video for their single “I Am Not A Robot.” The Swiss duo once again blends synthpop nostalgia with modern production. The track appears on their latest album, Automanic, a release that continues the band’s exploration of digital life and emotional resistance. Blackbook consists of two seasoned musicians. One member is behind major Swiss radio hits and wrote the theme for a popular Netflix series. The other has played in several iconic Swiss bands and scored multiple chart-toppers as a producer and songwriter. Together, they form a strong creative force in the European synthpop scene. “I Am Not A Robot” opens with a chilling sample: a female voice saying “Ich bin kein Roboter.” This line evokes 1980s classics like Kraftwerk’s Die Roboter and Propaganda’s Dr. Mabuse. It sets the tone for a track that feels both retro and futuristic.
The song’s lyrics capture digital fatigue. Lines like “Another automatic day, just an electronic slave” reflect the daily grind of tech-driven life. Despite the heavy theme, the track never slows down. It moves with energy, driven by warm analogue synths and a pulsing rhythm. The chorus hits hard with the defiant line: “I am not a robot.” It’s catchy, bold, and ready for the dancefloor. The bridge adds a clever twist. Glitch effects break the smooth flow, symbolizing a system error—or perhaps a human flaw. This moment gives the track emotional depth.
The video for “I Am Not A Robot” mirrors the song’s themes. Stark visuals and cybernetic imagery underline the conflict between control and freedom. The aesthetic ties closely to Automanic’s concept of identity in a digital age. This single builds on Blackbook’s earlier work from Confessions of the Innocent. While their debut explored inner struggles, Automanic moves outward, tackling societal pressure and tech dependency. The new video enhances this message, offering both style and substance.
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