Today’s video of the day is Kraftwerk – “The Model” released in 1981.
Kraftwerk‘s iconic song "The Model" received a new video in 1981. This song, originally from the 1978 album The Man-Machine, showcases the band’s innovative style. The video stands out from the familiar 1981 EMI promo available on YouTube. That version features 1950s and 1960s black-and-white footage of fashion models, mixed with live footage of Kraftwerk from 1981. However, this second early ’80s promo video uses different footage. It includes clips from several Kraftwerk sources: the 1977 "Showroom Dummies" promo, the 1978 "The Robots" promo, and more live footage from 1981. The origin of this video remains unclear. It may or may not be an official EMI production. Regardless, many fans find it a more fitting video for "The Model" from that era.
On December 7, 1981, EMI U.K. released "The Model" as a single. This release aimed to capitalize on the rising popularity of New Wave synth-pop. By February 1982, "The Model" reached number one on the U.K. singles chart. It eventually sold over half a million copies. Kraftwerk, a pioneering electronic music band from Germany, formed in 1970. They are known for their innovative use of synthesizers and electronic beats. The Man-Machine album, featuring "The Model," marked a significant point in their career. The album blends futuristic themes with mechanical rhythms.
Kraftwerk’s earlier albums, like Autobahn and Radio-Activity, laid the groundwork for their distinctive sound. These albums explored themes of technology and communication. The Man-Machine continued this exploration, adding a more polished and accessible sound. "The Model" fits well within Kraftwerk’s discography. It reflects their fascination with technology and modernity. The song’s catchy melody and robotic vocals made it a standout track. This success paved the way for future albums like Computer World and Electric Café. These albums further cemented Kraftwerk’s influence on electronic music.
In summary, Kraftwerk’s "The Model" remains a classic track. The newly restored video adds a fresh perspective to the song. It highlights the band’s creative journey and lasting impact on music.
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