Today’s video of the day is Ex-VoTo – "If I Never" released in 1990.
Filmed in the late ’80s across Los Angeles and Hollywood, the “If I Never” video captures Ex-VoTo during their formative goth and deathrock years. The band emerged from the Southern California underground with a sound rooted in darkwave, punk, and emotional intensity. They built a loyal following through raw performances and a style that blended moody atmosphere with sharp hooks. “If I Never” highlights this balance, offering heartbreak themes and a chorus fans still echo today.
The song first appeared on the Don’t Look Back EP in 1990, which marked Ex-VoTo’s debut on vinyl. Soon after, the band placed the track on the album Anno Domini, released in the early ’90s and later reissued. This move showed how central the song was to their identity. Its clean structure, emotional lyrics, and strong rhythm made it a standout piece that connected the group’s early DIY spirit with their growing studio ambition. It also served as a bridge between their demo-era rawness and their more polished later work.
Moreover, “If I Never” fits neatly into the arc of Ex-VoTo’s catalog. The track’s darker romantic themes shaped the tone of Anno Domini and influenced the mood of later releases. Its sound helped define their place in the goth and deathrock scene, while its video preserved the gritty L.A. energy that surrounded the band at the time. As fans revisit the clip, they see not only a key song but also an essential moment in Ex-VoTo’s evolving artistic path.
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