Today’s video of the day is Non / Boyd Rice – "Turn Me On Dead Man" released in 2012.
“Turn Me On Dead Man” hits fast with its sharp riff and swirling noise drone. Boyd Rice, working under his long-running project NON, uses the track to highlight his return to raw sound. The song opens the 2012 album Back to Mono, his first studio release since Children of the Black Sun in 2002. It also nods to the famous “Paul is Dead” myth linked to the Beatles. This mix of rock rhythm and abrasive tone sets the perfect mood for the video, which blends stark visuals with Rice’s minimalist approach.
NON began in the mid-1970s when Rice started shaping early American noise music. His work pushed industrial culture toward harsher territory. Over the years, albums like Blood and Flame, Receive the Flame, and Children of the Black Sun explored drones, loops, and ritual sound. However, Back to Mono shifts back toward the stripped and direct style that defined his earliest output. “Turn Me On Dead Man” stands out because it fuses that vintage edge with a more melodic, almost retro guitar line. The video reflects this tension between past and present through bold imagery and steady pacing.
Moreover, the track links the album to Rice’s long history of sonic provocation. Back to Mono features two versions of the song, the original and the “Reprise,” which frame the album with a steady pulse. This structure recalls earlier NON albums that used repetition to build atmosphere. Yet the tone feels sharper and more focused. Consequently, the video serves as a clear entry point for both longtime listeners and new fans. It captures the energy of the track while showcasing Rice’s commitment to noise, rhythm, and dark cultural references.
Why stop with Non / Boyd Rice’s underground music video? Watch over 5k+ Underground Music videos on YouTube at Stigmata Video Dance Party and have your underground dance party anytime.